Why I Switched From Google To Fathom Analytics

I’ve been using Google Analytics since about 2008 Lately I’ve been rethinking the trade-off in using their platform though. Seeing how the data they collect can be weaponized by (shady) marketers makes me a little uncomfortable. Then there’s the GDPR stuff in the UK. And Apple’s war on tracking software. It’s just in the beginning …

Read Article

How Stories Make Your Marketing More Effective

Do you use stories in your marketing? I was recently watching a documentary called The Game Changers. It’s about vegan athletes performing at high levels on a vegan diet.  Now, I’ve spent 15 years in the health and fitness industry training high level athletes. So I know quite a bit about the research and what …

Read Article

3 Writing Lessons From Storycraft By Jack Hart

Being able to craft a good story is an invaluable skill That’s especially true if you’re an entrepreneur or marketer. You have to be able to tell a story that entertains, informs and persuades. Telling it in just the right way that gets your point across while not being boring. But storytelling is hard. And …

Read Article

3 Constraints That’ll Help You Write Faster

It used to take me forever to finish writing an article Ok, maybe not forever, but it sure felt like it. Conservatively, it’d take me at least 2 weeks to finish an article though. Yeah, you read that right – 14 days to do something that even mediocre writers can get done in a couple …

Read Article