Do you use article marketing to build your business? When I first started online, marketers had to make do with limited resources. In those days, there were only a few ways to grow your business. The only marketing channels we really had were blogging, email marketing, joint ventures and posting in forums. Nowadays there are …
The internet is overflowing with boring content The other day I was doing research for an article I’m working on for a client. The topic I was looking into was composting and sustainability. And every single article that I came across practically bored me to tears. It was like reading a phone book. And it’s …
Do your articles convert readers to subscribers? It’s not easy to write an article. You spend time brainstorming the topic. You have to outline the article. Then you have to write, edit, rewrite… The whole process takes several hours. And after you’ve invested all that time and energy into writing, you want to see a …
Have you ever written a salespage? If so, chances are you made the same mistake most rookie copywriters make. You were so excited to use the skills you’ve been learning… so excited to write your first salespage… so excited to start making some money… that you skipped the first step in the process. You forgot …
Do you use stories in your marketing? I was recently watching a documentary called The Game Changers. It’s about vegan athletes performing at high levels on a vegan diet. Now, I’ve spent 15 years in the health and fitness industry training high level athletes. So I know quite a bit about the research and what …
How long does it take you to write an article? When I first started writing online it’d take me two weeks to finish an article. That’s 14 days to go from an idea to an outline to hitting “Publish”. And I’m not talking about 5,000 word essays either. It would take me that long just …