Why You Should Build Your Next Website with WordPress

You want to build a website… So you start researching. Trying to figure out the best platform to use. You come across videos telling you how Webflow is the best. You find articles praising Wix, Squarespace and Shopify. You learn about Ghost… And Carrd… And Substack. Then you see ads on YouTube saying you don’t …

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How To Choose A Hosting Company For Your Website

A quality hosting company is worth it’s weight in gold I didn’t know that when I started my first website. Instead of doing my due diligence, I just went with a company that every blogger and affiliate marketer was promoting at the time. Little did I know, they were only promoting it because the commissions …

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Why You Need An Opt-In Barrier On Your Website

As online marketers, we’re always trying to grow our email list So we come up with “irresistible offer” lead magnets. We put together hyped-up copy promising the world when someone subscribes. Then we cover our site in opt-in forms. Pop-ups. Welcome mats. Slide-outs. Exit-intent… Because it’s all about growing the list, right? Well… I know …

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How Website Clutter Kills Your Conversion Rates

What’s the point of having a website? As an entrepreneur and marketer, the main goal of your website is to get people to sign up for your email list or to buy a product or service. That’s it. Every page on your site and every piece of content you produce should lead people to one …

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Why I Only Use The GeneratePress Premium Theme On My Websites

I’ve used plenty of website themes over the years Some were free themes that had limited features and capabilities. Others were expensive themes that could do everything you’d ever want. A lot of them were somewhere in between. But after 10 years of constantly changing and experimenting with different themes, I finally found one that’s …

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Why I Switched From Google To Fathom Analytics

I’ve been using Google Analytics since about 2008 Lately I’ve been rethinking the trade-off in using their platform though. Seeing how the data they collect can be weaponized by (shady) marketers makes me a little uncomfortable. Then there’s the GDPR stuff in the UK. And Apple’s war on tracking software. It’s just in the beginning …

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