Marketing Psychology

Have you ever written a salespage? If so, chances are you made the same mistake most rookie copywriters make. You were so excited to use the skills you’ve been learning… so excited to write your first salespage… so excited to start making some money… that you skipped the first step in the process. You forgot …

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Do you use stories in your marketing? I was recently watching a documentary called The Game Changers. It’s about vegan athletes performing at high levels on a vegan diet. Now, I’ve spent 15 years in the health and fitness industry training high level athletes. So I know quite a bit about the research and what …

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