How Website Clutter Kills Your Conversion Rates

What’s the point of having a website? As an entrepreneur and marketer, the main goal of your website is to get people to sign up for your email list or to buy a product or service. That’s it. Every page on your site and every piece of content you produce should lead people to one …

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How Stories Make Your Marketing More Effective

Do you use stories in your marketing? I was recently watching a documentary called The Game Changers. It’s about vegan athletes performing at high levels on a vegan diet. Now, I’ve spent 15 years in the health and fitness industry training high level athletes. So I know quite a bit about the research and what …

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