What’s the point of having a website? As an entrepreneur and marketer, the main goal of your website is to get people to sign up for your email list or to buy a product or service. That’s it. Every page on your site and every piece of content you produce should lead people to one …
The internet is overflowing with boring content The other day I was doing research for an article I’m working on for a client. The topic I was looking into was composting and sustainability. And every single article that I came across practically bored me to tears. It was like reading a phone book. And it’s …
Have you ever written a salespage? If so, chances are you made the same mistake most rookie copywriters make. You were so excited to use the skills you’ve been learning… so excited to write your first salespage… so excited to start making some money… that you skipped the first step in the process. You forgot …
Do you use stories in your marketing? I was recently watching a documentary called The Game Changers. It’s about vegan athletes performing at high levels on a vegan diet. Now, I’ve spent 15 years in the health and fitness industry training high level athletes. So I know quite a bit about the research and what …