When I first started writing, I hated outlining It just seemed like a huge waste of time to me. When I sit down to work, I want to get to the important stuff – writing. Not spend hours making some elaborate mind-map of an article idea. But there’s a reason every accomplished writer talks about …
How do we make our lives feel more effortless? We live in a world with never ending demands on our time and attention. As Greg McKeown puts it, “there’s something about modern life that’s like trying to hike at high altitude.” Are there ways to make progress without feeling exhausted and burnt out? Effortless goes …
You want to build a website… So you start researching. Trying to figure out the best platform to use. You come across videos telling you how Webflow is the best. You find articles praising Wix, Squarespace and Shopify. You learn about Ghost… And Carrd… And Substack. Then you see ads on YouTube saying you don’t …
We live in a world full of competing demands Family lives. Social lives. Hobbies. Passions. Work. We get pulled in a lot of different directions. And we want to do it all and have it all. But unfortunately, we can’t. And trying to only leads to exhaustion burnout and disappointment. Not to mention the poor …
SEO reminds me of playing golf To get really good at golf, it takes years of hard work. And lots of boring, repetitive practice at the driving range. And if you’re able to crack the .0001% of golfers, you can make a ton of money. But if you’re in the 99.9999%, the best you can …
How do you get more people to read your articles? How do you get them to stop scrolling their social media feeds for a second and click on your link? And how do you get them to actually consume your content instead of just scanning it and hitting the back button? One way you can …
The world economy is on shaky ground We’ve got high inflation… soaring gas prices… rising interest rates… uncertain stock markets… supply chain issues… rising political tension… And if the United States hasn’t officially slipped into an economic recession yet, it certainly seems to be on the horizon. Now I’m no economist, so I could be …
The ONE Thing is a book about focus and productivity It’s about systematically finding what’s most important and focusing on it. And it goes beyond just personal daily productivity and shows you how to apply the methodology to other areas of your life. The ONE Thing is broken up into three main parts. The first dispels …
Are you building a fragile business? Events over the past couple years have exposed a lot of businesses that weren’t built on a strong foundation. A global pandemic. Social media bans. Economic uncertainty. Rising political tension. Any one of those things can sink a business if you’re not prepared. The problem is, you can’t predict …
Have you ever written a sales page? If so, chances are you made the same mistake most rookie copywriters make when writing their first sales page. You were so excited to use the skills you’ve been learning… so excited to write money-making copy… that you skipped the first step in the process. You didn’t do …